This is a well-known book but probably not so well-known is that it was first published in 1936. Despite its age or perhaps because of it "How to Win Friends and Influence People" continues to provide a valid and helpful set of advice in dealing with a variety of business situations such as networking, presentations and selling.
So influential is this book is that you will recognise many of the points it makes because they have appeared in business and self help books of all varieties ever since. NLP (Neuro Linguistic Processing) fans will see some of its key principles (for instance the importance of goal setting) set out here too.
So why is this book good and why is it worth entering the competition to win a copy?
Well "6 ways to make people like you" and "12 ways to win people to your way of thinking" are a good start. What I like is the fact that Dale Carnegie engaged in a lot of research, so this isn't just a book of ideas. He talked to the successful people of his era to find out what made them tick and then put the work into practice through his own training organisation. He then used feedback from that training to make constant chages to his findings, and this process was carried on by his family.
Still not convinced? Want to tell me that this is all rubbish. Try following this Dale Carnegie principle. "Show respect for the other person's opinions. Never say, 'You're wrong.'". See it's easy.
Gareth Edwards
Arrowsmith Marketing
March 2008
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