eMarketing Articles
This section of the website provides a number of articles designed to help you tackle a variety of eMarketing tasks. Many of them have been written for the National B2B Centre and they are available along with other articles, tools and guides on the B2B Centre website.
Feel free to click on a link and download or view the articles. Let us know if you have any questions or feedback and remember that we can develop articles and other web content for your website or Social Media sites.
Presentation on Social Media for SMEs used for a lecture to University of Warwick, WMG MSc students. (PDF opens in a new window).
Using Social Media in the Real World
One of the B2B Centre's most popular downloads this artcile explores how Social Media tools such as LinkedIn, Facebook and Twitter could help your business and how you might deploy them. (PDF opens in a new window).
Some simple tips to choosing the right keywords to use in SEO for your website. This article was originally written for the B2B Centre. (PDF opens in new window).
A quick process to help you generate content for your website and for use on Social Media sites. This article was originally written for the B2B Centre. (PDF opens in new window)
Google Analytics - First Time Through
Google Analytics is very powerful tool for understanding how your website is working but it can be daunting to first time user. This article highlights just a few key features that can give you valuable pointers to what's working and what isn't. (PDF opens in new window)
One of the key benefits of eMarketing technologies is the enhanced ability to measure prospect and customer activity. This article investigates the thinking that needs to go on beforehand and how to set up good monitoring and analysis processes.
How To Write Good Website Content
Content is king! For SEO (Search Engine Optimisation), visitor retention, prospect conversion and generating enquiries. This marketing article written for the B2B Centre provides clear guidelines to developing great content for your website.
Websites Are For Life Not Just For Christmas
Your website is launched and you lavish care and attention on it (tinkering with page titles and adding news items) right through until the end of March. Then it starts to take a backburner as other more pressing issues hit your desk. Here's some reasons why that isn't a good idea and what you need to do to keep website activity going.
eMarketing: Don't Forget Your Back-End (ohhh Matron with apologies to Kenneth Williams)
It is very easy to get carried away with the traffic and lead-generation aspects of eMarketing and that can lead to problems at an operational or fulfillment level. This article highlights some of the pitfalls and what you can do about them.
Top Ten Tips For eBusiness Success
Success in selling or marketing on-line is not easy. This article written for the B2B Centre provide 10 clear steps to take to help improve your on-line efforts and solve some of your eMarketing issues.
Social Media: MySpace or Waste of Space
This article (first published in 2008 but still highly relevant) discusses why SMEs should consider using Social Media and what they should expect to get out of it.
Who are your online customers and what do they want?
Lots of SMEs miss out a step in the process of working out how to use the internet effectively, they don't spend enough time really getting to grips with their target audience. This article explores why this such a problem and looks at some solutions to the issue.
Ding Dong Merrily On High At eBay The Tills Are Ringing
Should you join the thousands of businesses that sell through the world's largest auction and trading site and become an Xmas eBay trader? This article written for the B2B Centre examines some of the pros and cons of using eBay for small businesses and tries to help you decide whether there is time to get on their and trade before Christmas is over.
Write an Xmas eMail Signature
eMail signatures are a handy way of making sure clients have yor contact details but they can be used to promote special offers or highlight new services. This is a tongue in cheek Xmas perspective on how to set up and use your eMail signature. Take a look at the email signature article that Arrowsmith has written for the B2B Centre. PDF opens in new browser window.
Blogging or Blagging
"A recent survey of 2,000 SMEs by Fasthosts discovered that although nearly half of all small businesses could use blogging to drive traffic to their websites only 3% were actually intending to do so. So what's stopping the rest?" In the first of a series of articles being developed for the National Business to Business Centre (NB2BC) Gareth Edwards of Arrowsmith Marketing and NB2BC associate, examines the phenomenon of blogs and answers the question "Blogging or Blagging".
Contact Us
If you need articles developed for your website or newsletter or you just want to find out more about any of the topics covered above then just get in touch with Arrowsmith and we'll work out how we can help you.