The Idea Generator
"The Idea Generator: 60 Tools for Business Growth", Ken Hudson, Atlantic Books, £7.99
Marketing is a broad topic isn't it? It describe the project management that goes into organising events, the writing skills required to pen decent web copy and the analytical skills needed to understand what's happening in the marketplace. And that's just for starters. What links all of the different aspects of marketing is the need, at various times, to think differently, to think bigger or to think new.
Arrowsmith has chosen The Idea Generator for the latest competition prize because it contains tools and techniques that can stimulate thinking or break those log-jams when the creative juices just aren't flowing. Some of the tools are for use by you alone and some are for team-working environments. All of them are relatively simple in terms of initiating their use: the consequences could be far-reaching though.
So if you want to find out the secrets of idea generation in sales, leader ship, team performance or business growth, amongst others. then send us an This e-mail address is being protected from spambots. You need JavaScript enabled to view it and tell us who you are and what you do - you'll be entered in a prize draw to win a copy of the book on November 30th.
Gareth Edwards
Arrowsmith Marketing
September 1st 2008