Arrowsmith News 2008 Summary
November 08 eMarketing News
Young Enterprise company eco-océ have made agreat start to designing and developing their range of eco friendly bags. It is a great privilege to work with such an enthusiastic group of young people.
B2B Centre work has dominated. Lots of work on B2B showcases and preparations for the December networking event. Managed to write a document on working with website developers that highlighted what end-users need to watch out for but also highlighted what developers could do better too.
SEO work for Nick Booker at Attract Marketing. Attract specialises in marketing work for tourism destinations and resorts and has an impressive track record and client list.
Also kicked off work for Northway Holiday Cottages near Bideford. These Devon holiday cottages are situated near the North Devon Coastal Path and have fantastic amenities. The cottages have access to an indoor swimming pool, which is open all year round, and a well equipped games room. Many of the cottages have log fires or wood burning stoves so they are brilliant for getting away from it all out of season or during the winter months.
October 08 eMarketing News
Provided web copy and seo support to Mark Bonnett at Yellow Zombie to develop the PromoLingua website. PromoLingua provides a range of language based services both around the West Midlands and across the UK. The prime focus is on multilingual recruitment where the MD, Sue Clarke, has a knack of sourcing people with the correct language and experience in all sorts of occupations from sales to engineering. Promolingua can support all of the major business languages across a wide range of business sectors.
Young Enterprise started again this month. Arrowsmith is supporting the eco-océ company this year.September 08
The Autumn business book competition is launched, featuring "The Idea Generator" by Ken Hudson.
September 25th 2008 should be in your diaries. The National B2B Centre conference "E-Business 2008: Creating a future advantage" features a host of excellent speakers and workshops. The event is being held at the University of Warwick and is completely free.July 08
Pleased to say that VHQ Solutions website has achieved a good profile because of the SEO and content devevlopment work we have carried out.
Supported Pete Butterworth at Gate4 with some usability and SEO work for Pat Atkins at Gardendesigns2go. Pat has launched an innovative web based garden design service covering Warwickshire and Worcestershire.
Loads of B2B Centre projects completed over the past 2 months. Here's a view on just a couple.
Congratulations to David Higginson at DRactive for getting their health, fitness and wellbeing website up and running. It is worth checking out Dave's blog too to find the secret to getting out of the rat race.
Lloyds furniture in Coventry (they do nice looking bedroom, office and home cinema furniture) launched their new website with the help of ADECS Profita. We supported the process with SEO help and advice and the site is begining to achieve good visibility and traffic growth. Localisation is the key in this instance. The company focuses on the Midlands and especially the Coventry and Warwickshire area so SEO has focused on making reference to key population centres and regional definitions.
May 08
Stuart Fawcett, IT Manager at hso wins the Spring Book Competition - "How to Win Friends and Influence People".
Provided a website workshop to our friends at T&T Training. Mark and Helen Hartley have ensured their site is at the top of Google for "customer services training" for several years. So it was a great privilige to be asked to help them with their thinking on how to maintain and extend their keyword ranking and look for new ways to compete.
VHQ Solutions website launched! VHQ are a partner company providing web-based business management tools plus ongoing business support for start-up and growing firms. Arrowsmith has taken VHQ Solutions through a website planning process and developed the content for the site. Peter Butterworth at Gate4 was responsible for technical build and design.
Arrowsmith MD, Gareth Edwards, has been in the spotlight filming a video for the GuruOnline website. Gareth is representing the B2B Centre for the shoot and providing his knowledge on eMarketing. We'll provide a link when the final clips are ready.
April 08
Our Young Enterprise company, Thingy-Ma-Jigz, missed out on the prizes at the Black Country finals held at Wolverhampton University Business School. The team donated their profits to the MacMillan Cancer charity which was a great gesture.
Weatherite Group, makers of industrial strength air conditioning systems and a Black Country success story, launched their new site. Arrowsmith, through the auspices of the B2B Centre. helped to plan the site and supported Robert Boswell the Marketing Manager as he put the finishing touches to optimising the site.
We have also been busy helping Viretec a specialist eBusiness strategy consultancy and e-adoption experts in optimising their site.
And finally the VHQ Solutions site was launched last week. Arrowsmith are users of the VHQ Solutions WebOffice and we were delighted to provide web planning and optimisation services to get the implemented and visible. VHQ Solutions provide web based software solutions to start up and growing businesses both direct and through business support programmes,
March 08
New eMarketing article for the B2B Centre. "More Measurement is Marvellous" looks at how eMarketing makes it easy to measure customer and prospect activity.
Latest Business Book Competition launched. Free entry to the draw for "How to Win Friends and Influence People".
Thingy-Ma-Jigz, the Young Enterprise, company that we provide business advisory support to, successfully conducted a trade fair at RAF Cosford on the 8th March. They managed to sell loads of their "Cream Egg Eating Kits" as well as some of Link Teacher Jeremy Panko's superb photos.
Just started some work for Staffordshire Crystal, part of the Brierley Hill Crystal Group, another opportunity to support Black Country business.
February 08
Continuing with National B2B Centre work. Some really interesting clients. Bradney Chain in Cradley Heath is one of the Black Country's original chain making companies, now working to establish a strong web presence to show off their skills and massive knowledge about customer use of their products. Chains have never been this interesting!
Also finalising a project with Weatherite who are a West Bromwich company making air conditioning and ventilation equipment. Before you think of the air con units on the wall of the last hotel room you stayed in - think again. Weatherite make massive units for people like M&S and BT. They don't get much media coverage even though they are growing and employing new staff. Their, soon to be launched, new website is the brainchild of Marketing Manager Robert Boswell (with a bit of help from Arrowsmith and the B2B Centre) and is going to show off the company in a new light.
Thingy-Ma-Jigz, the Stourbridge King Edward College YE company that we are providing business advice to, are preparing for trade shows at RAF Cosford and Stratford in March. Their Cream Egg Eating kit should be a smash hit.