Search Engine Optimisation - SEO

Search Engine Optimisation (commonly called SEO) is a vital task to achieve good search engine rankings for your chosen keywords and to increase the number of real people visiting your site.

Search engines read the pages

Search engines such as Google regularly read your website.  They look at both the text and links that we can all see  and they also read hidden "meta  tags"  looking for  information that tells them what the theme of the webpage is and what keywords it contains.  They make sense of the words so that they can work out if one of your web pages matches a search and where the page will be positioned in the rankings. 

The search engines also look at the quality and quantity of links from other sites to your site.  This means directory entries, online press releases, blogs and articles published on the internet are very important.

And when a visitor arrives at your site it's a great idea to make sure that they can find what they want,  are interested in what they see and read and are told what to do next!

Arrowsmith can help

Arrowsmith Marketing has provided business-focused SEO services for many small and medium sized companies (including ATP Instrumentation, ready steady store and Waterra).  Our expertise is in being able to concentrate on the aspects of your website and eMarketing activity that will make the greatest difference, especially when budgets are tight.

Our services include

• Keyword selection - helping you to choose the keywords that customers and prospects will choose to find you
• On page SEO - providing you with the insights into what changes to make to meta page titles, meta page descriptions, H1 headings and alt image attributes
• Inbound linking - where and how to increase the number of links to your site, from directory entries to online PR
• Website copy - creating SEO friendly website content that is also compelling to readers and stimulates them to take action
• Training - helping you to "do it yourself"

Get in touch

So contact us today to find out how we can help you.  Initial consultations are always free and we can provide references from companies that have benefited from our services.