I keep finding clients who haven’t heard of Google Analytics (or any form of analytics) who who do know what it is and still haven’t implemented it.
All I can say is that it is vital. It will tell you who has visited the site. How they got to your site – which keywords did visitors use or what referring site like a trade directory. What they did when they got to your site.
The depth of the information you can find out will probably amaze you.
Some of my clients had absolutely no idea about how visitors were reaching their site and couldn’t believe the difference between the keywords and phrases that were resulting in traffic compared to what they had optimised the site for.
Arrowsmith Marketing – Do you need help setting up and understanding Google Analytics?