Long tail keyword search. For choirs?

Acorn provides coordinated, customised clothing for choirs We have talked in the past about the continued relevance of providing Google friendly content for websites.  Although Social Media gets the headlines, using a search engine is still a popular starting point when people want to find a product or service. With client Acorn Printing the trick […]

Search Console – Guest Post

Google Search Console (formerly known as Google Webmaster Tools) is a must have for digital marketing.  Sadly most people don’t know it’s available or exactly what benefits it brings. There is an Arrowsmith guest post on the Lewis Smith & Co. website that highlights some of the reasons why anyone with a website needs this […]

Acorn Blog – Targeted SEO

Arrowsmith’s Gareth Edwards not only made a guest appearance in a recent blog post for Acorn Printing but more shockingly tried to suggest that “lad” was still an appropriate soubriquet. Over the past 4 years Arrowsmith has developed hundreds of blog posts for the specialist Coventry t-shirt and hoodie printer.  These not only attract thousands […]

SEO: Local Content for Local People

Google tries really hard to match searches for products and services with local suppliers. In many ways it’s a worthy idea. If you are looking for a florist or a hairdresser you probably want to see a list of places that are in your vicinity. For some businesses in some areas it can be a double-edged […]

Story Telling for SEO

Stories not just facts Gareth Edwards’s of Arrowsmith Marketing was delighted to have been invited back to Shrewsbury to present on behalf of the Optimising Business Broadband project and Shropshire County Council. The topic this time around was “Storytelling for SEO”, a look at the importance of setting out content targeted on the way people search […]

Disklabs explains cell site analysis

If you think Cell Site Analysis is just a made up phrase on CSI then think again. Cell Site Analysis is a real-world technique to track mobile phone activity and Arrowsmith client Disklabs is an expert in it. In a recent blog post Disklabs answered the question “What is Cell Site Analysis?” to help clients […]

DiSC Training Specialists

Another new OBB (Optimising Business Broadband) project – this time a Stafford-based company Academy of High Achievers. If you weren’t already aware DiSC is a personal assessment tool that’s widely used in businesses and organisations to improve productivity, teamwork, leadership and communication skills. The Academy of High Achievers are providers of DiSC profiles, assessment and certification […]

Does Google even know your website is there?

Website owners – check your site’s status now. If you have bought and paid for a website to be developed you’d probably expect that the developer will have done everything required to at least ensure Google knows the site is there. Sadly I have yet another example where this hasn’t happened. I won’t name the […]

Brighton SEO Conference

SEO – Search Experience Optimisation? The BrightonSEO Conference has become a major fixture in the calendar for anybody interested in digital marketing.  It always features loads expert speakers covering a wide range of SEO (Search Engine Optimisation) related topics. This time around what struck me was exactly how wide that range of topics was.  Perhaps […]

Cooper & Co Architects have moved

Quick change for the Cooper & Co. Architects website. Nigel has upped sticks from his old base in Somerset and moved to Herefordshire.  It’s partly because he wants the challenge of restoring an old building from scratch himself, and partly because of the opportunities that Herefordshire and the surrounding area (which includes Wales, the Cotswolds […]