Social Media topics: your customers?

The issue of having something to write about is a key issue for both delegates at training courses I run  (e.g. B2B Centre Social Media training) and consultancy clients. As I have discussed before people can’t always see the interest in what they do on a day to day basis, because for them it’s routine or they […]

Social Media Lecture

Interesting Social Media lecture for MSc students at University of Warwick’s WMG faculty yesterday. Presented a case study highlighting the practical issues for small businesses using Social Media – time, resources and money.  The students were quite surprised, I think, that a business wouldn’t use every single tool available.  As bright, enthusiastic young people they […]

LinkedIn blog gets “syndicated” (well sort of)

It is nice when you do something that gets recognised as being useful, isn’t it? One of the members of BNI Edgbaston, Tony Collinson (Collinsons Chartered Accountants), asked how he could best use the social networking site LinkedIn.  So I wrote my 8 tips on getting the most out of it and distributed to the […]

Success with Social Media – B2B Centre Seminar

Great Social Media seminar at the National B2B Centre yesterday. The new auditorium in the IDL was full for the first time which was great but daunting. We managed to keep the audience happy even though they spanned a range of knowledge from novice to expert. Mike Nevin from Alliance Best Practice opened everybody’s eyes […]

B2B Centre – “Success with Social Media” seminar

The National B2B Centre is holding a seminar on “Success with Social Media” on Wednesday 9th June at the University of Warwick. I’ll be presenting, with my B2B Centre hat on, and we are getting some interesting guest speakers in too. Great opportunity to learn more about this topic and how it could make a […]

New Mission Statement for Arrowsmith?

In preparing for the social media presentation at Aston University recently we came up with a real-world mission statement that seems to sum up what Arrowsmith does; “Our aim with clients is to help them discover all of the great things they have done but didn’t realise and tell the people who should know, but […]

Social Media presentation

Doing a presentation on behalf of the B2B Centre at Aston Science Park on Wednesday 29th as part of the Seminars for Success: Business Technology Applications event. Presentation theme – “Supercharge Your Social Media”. Will be talking about using social plug-ins to make your social media work more effective and manage it better. Gareth Edwards […]

Try the Success Audit

Trying to refine the “Success Audit” concept at the moment to help people develop content, particularly for use in Social Media. Social Media tools (like Twitter) are channels to market. As you can imagine it makes sense to choose the channel that reaches out to your target audience. What is much harder is defining what […]

MySpace or Waste of Space?

JupiterResearch has released a report suggesting that 50% of brand marketers in the US are going to target social networking sites in their marketing campaigns in 2007. Gareth Edwards, B2B Centre Associate eMarketing Consultant, examines the world of Social Networking to find out what it is, what you can do with it and whether you […]