Nice to be working with a another local company.

Endeavour Care Training, based in Stourbridge, offer training courses for carers in care and nursing homes.

The owners, Peter and Diane Gathercole, are experienced nurses with lots of practical knowledge and expertise in providing care.  They are dedicated to raising standards in the care sector and, particularly, in improving the level of understanding between all of the parties involved; patients, carers, families, agencies and business owners.  That way everybody remembers the work is all about people.

Arrowsmith has been helping Endeavour to improve the visibility of the site in Google as well as communicate the key messages about different training courses.

The challenge is to work within the constraints of Endeavour’s current website platform.  If you have been considering using one of the free or low cost sitebuilders that you see advertised, think carefully and get some advice.  Endeavour’s content management tool is OK, the ste looks ok but there are downsides.  It’s not possible to add Google Analytics and the meta page titles can’t be edited independently from the name of the page (if you don’t know what I mean you really need to get some help), for instance.

What we have been able to do is strengthen the list of care training courses and use the facilities at our disposal to give the site a fighting chance of getting some first page listings.


Arrowsmith Marketing – Digital Marketing support for your business