Facebook made a timely change for the layout of cover pictures for company pages.

The profile picture has been shifted from an intrusive position overlapping the cover picture over to the left-hand column.  At the same time the row of tabs that obscured the bottom right side of the cover picture have also been moved.

This means you have all of the 851px x 315px space to show off something about your organisation and its products.

£16,000How can you take advantage of this change?

Well with my favourite (and free) graphics tool Canva you can turn the cover picture into the perfect promotional picture.

The example above is something I created for charity client The Friends of Alfie Johnson.

The annual Summer Ball had just raised an astounding amount of money.  The charity wanted to both trumpet that success and thank the people who donated so much.

Canva (www.canva.com) has a template in exactly the right size and proportions in which it is easy to drop a photo and then add text and graphics.  There are lots of fonts and colour choices, and a wide variety of call-out shapes and buttons to choose from.

The Facebook cover picture is your opportunity to make an impression on visitors by highlighting achievements, asking for an action or just giving people your contact details.  Don’t waste it.

Canva can be used not just for Facebook but for most of the major social media sites, and for lots of other uses too.

Gareth Edwards

Arrowsmith Marketing Ltd.


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