9 times out of 10 I can get clients to take up Google Analytics with a minimum of debate.
Webmaster Tools (now called Search Console) is usually a harder sell. Although I think it is pretty useful there has always been less of a “killer app” feel about it.
Everything has just changed though as Google has added some functionality to the tool that makes it a real must have. The Top Search queries page now provides a lot of extra information on search terms that have been used to find your site. For instance you can now find where the search term has been positioned in the results and which pages have been positioned.
If you haven’t got GWT yet. Then get it today!
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