Why use Google Search ConsoleGoogle Search Console (formerly known as Google Webmaster Tools) is a must have for digital marketing. ┬áSadly most people don’t know it’s available or exactly what benefits it brings.

There is an Arrowsmith guest post on the Lewis Smith & Co. website that highlights some of the reasons why anyone with a website needs this free tool.

My favourite benefit is that you get to see what search queries people have used to get to your site and which ones have resulted you being included in the search rankings.

This is really powerful because you can make changes to improve the click through rate or achieve higher rankings.

Read the full article about Google Search Console today.