Interesting Social Media lecture for MSc students at University of Warwick’s WMG faculty yesterday.

Presented a case study highlighting the practical issues for small businesses using Social Media – time, resources and money.  The students were quite surprised, I think, that a business wouldn’t use every single tool available.  As bright, enthusiastic young people they clearly assumed that the digital option would be top of the list.

For me the challenge is to strike a balance between all of the glitzy technology (which I am as enthusiastic about as they are) and some “grim realities”.  Firstly that business consists of doing lots of other potentially uninteresting but valuable stuff like balancing the books and checking stock, and secondly despite all of the hype an awful lot of business is still conducted offline or at least via less exciting channels such as email.

Gareth Edwards

Arrowsmith Marketing – Content development providers